{"title":"William Morris Heritage Collection","description":"\u003cp class=\"MsoNormal\"\u003eSome designs were never meant to stay flat on a wall. William Morris spent his life drawing the natural world — its tangled branches, its bold blooms, its birds caught mid-flight — with a devotion that went far beyond decoration. At LoomBloom, we asked a simple question: what happens when those designs come alive underfoot?\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThe answer is this collection.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eEach rug begins with Morris's original botanical vocabulary — the layered foliage, the mirrored bird pairs, the endlessly scrolling vines — and translates it into hand-hooked wool using our loop-and-cut pile technique. Where Morris worked in ink and dye on flat cloth, our artisans work in three dimensions, varying the cut and loop across each design zone so that petals sit differently from leaves, and stems read differently from grounds. The result is a surface with genuine depth — one that shifts as light moves across it through the day.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 115%; font-family: 'Aptos',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: DengXian; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;\"\u003eThe collection spans seven colorways — from a near-black garden dense with forest greens and coral roses, to an airy antique-white field scattered with powder-blue birds and terracotta blooms. There is something here for every room- rooms that want drama, and rooms that want calm.\u003cbr style=\"mso-special-character: line-break;\"\u003e\u003c!-- [if !supportLineBreakNewLine]--\u003e\u003cbr style=\"mso-special-character: line-break;\"\u003e\u003c!--[endif]--\u003e\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"gray-handhooked-williammorris-orh19367","title":"William Morris Hungry Birds Slate \u0026 Marigold Multi Size Hand Hooked High-twist Wool Traditional Rug","description":"\u003cp\u003eThere is a particular kind of quiet drama to this rug — the kind that rewards a second look, and then a third. Set against a deep slate-grey ground, the entire field is alive with paired birds, sprawling botanical forms, and the warm punctuation of marigold gold threading through foliage, beak, and bloom. The composition is fully symmetrical: birds face each other across a central medallion of open sunflowers and tulip forms, while a lower register shows two more birds — heads dipped, intent — flanking a cluster of hanging fruit. Every corner of the field is filled, yet nothing feels crowded. This is Morris's principle of horror vacui — the fear of empty space — executed with complete confidence. The multi-band border is a composition in its own right: a broad outer band of slate botanical scroll, a gold vine inner guard, and a fine running wave that frames the whole. Cream and ivory accents lift the foliage against the dark ground throughout. Worked in LoomBloom's loop-and-cut pile technique, the contrast between the plush cut areas and the sheened loops gives the grey ground a subtle depth that shifts with light — cooler in the morning, warmer by lamp in the evening. The high-twist wool holds the fine detail of each bird and leaf with clarity, and sheds significantly less than comparable hand-hooked pieces.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSize: 8x10, 9x12\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWeave: Hand Hooked Rug\u003c\/li\u003e\n\u003cli\u003eYarn: Wool\u003c\/li\u003e\n\u003cli\u003eColor: Gray, Beige, Taupe, Gold, Cream\u003c\/li\u003e\n\u003cli\u003eOrigin: India\u003c\/li\u003e\n\u003cli\u003ePile Height: 0.75 inch\u003c\/li\u003e\n\u003cli\u003eCondition: New\u003c\/li\u003e\n\u003cli\u003eCondition Description: New With Tags\u003c\/li\u003e\n\u003cli\u003eRug#: ORH19367A\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAbout the collection Some designs were never meant to stay flat on a wall. William Morris spent his life drawing the natural world — its tangled branches, its bold blooms, its birds caught mid-flight — with a devotion that went far beyond decoration. At LoomBloom, we asked a simple question: what happens when those designs come alive underfoot? The answer is this collection. Each rug begins with Morris's original botanical vocabulary — the layered foliage, the mirrored bird pairs, the endlessly scrolling vines — and translates it into hand-hooked wool using our loop-and-cut pile technique. Where Morris worked in ink and dye on flat cloth, our artisans work in three dimensions, varying the cut and loop across each design zone so that petals sit differently from leaves, and stems read differently from grounds. The result is a surface with genuine depth — one that shifts as light moves across it through the day. The collection spans seven colorways — from a near-black garden dense with forest greens and coral roses, to an airy antique-white field scattered with powder-blue birds and terracotta blooms. There is something here for every room- rooms that want drama, and rooms that want calm. Innovative Loop \u0026amp; Cut Pile Technique Unlike machine-tufted rugs where pile height is uniform and anonymous, LoomBloom's artisans vary the loop-to-cut ratio across each design zone. Botanical fills carry uncut loops for a subtle gleam; flower heads are cut for softness; stem tracery alternates for dimensionality. The result is a surface that reads like a Morris original — with depth, shadow, and light that shift as you move around the room.\u003c\/p\u003e","brand":"Oriental Rug Of Houston","offers":[{"title":"8x10","offer_id":52147505987877,"sku":"ORH19367A","price":799.99,"currency_code":"USD","in_stock":true},{"title":"9x12","offer_id":52147506020645,"sku":"ORH19367B","price":999.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1141\/7716\/files\/A19367_20ebay_5f29d809-273e-4458-9b80-5d6ae5b60518.jpg?v=1774347804"},{"product_id":"ivory-handhooked-williammorris-orh19368","title":"William Morris Hungry Birds Ivory \u0026 Chambray Multi Size Hand Hooked High-twist Wool Traditional Rug","description":"\u003cp\u003eThere is something unhurried about this rug — the kind of piece that settles into a room rather than announcing itself. A warm ivory ground gives the whole design an airy, almost watercolour quality, across which paired thrushes, sprawling botanical forms, and fruit-laden branches unfold in full symmetry. The birds are rendered in soft terracotta and latte, their spotted plumage picked out with gentle precision, while the foliage spreads in layered chambray blue and cool aqua across the field. Blush peach and warm sand weave through the blooms and fruit clusters, keeping the palette from reading as simply cool. The composition is fully symmetrical — birds face each other across a central tulip medallion in the upper field, while a lower register shows two more birds, heads dipped toward a cluster of hanging fruit. Every corner is filled with botanical detail, yet nothing feels crowded. Pattern without weight. The border shifts the mood just enough — a deeper periwinkle-blue outer band grounds the composition and gives the rug its quiet authority, while a fine running wave in cream provides the transition back to the ivory field. Worked in LoomBloom's loop-and-cut pile technique using high-twist wool, the surface holds the fine line of each leaf and feather with clarity, and sheds significantly less than comparable hand-hooked pieces. A rug that lives easily alongside natural linens, whitewashed walls, and rooms that breathe.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSize: 8x10, 9x12\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWeave: Hand Hooked Rug\u003c\/li\u003e\n\u003cli\u003eYarn: Wool\u003c\/li\u003e\n\u003cli\u003eColor: Ivory, Blue, Aqua, Tan, Latte, Multi\u003c\/li\u003e\n\u003cli\u003eOrigin: India\u003c\/li\u003e\n\u003cli\u003ePile Height: 0.75 inch\u003c\/li\u003e\n\u003cli\u003eCondition: New\u003c\/li\u003e\n\u003cli\u003eCondition Description: New With Tags\u003c\/li\u003e\n\u003cli\u003eRug#: ORH19368A\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAbout the collection Some designs were never meant to stay flat on a wall. William Morris spent his life drawing the natural world — its tangled branches, its bold blooms, its birds caught mid-flight — with a devotion that went far beyond decoration. At LoomBloom, we asked a simple question: what happens when those designs come alive underfoot? The answer is this collection. Each rug begins with Morris's original botanical vocabulary — the layered foliage, the mirrored bird pairs, the endlessly scrolling vines — and translates it into hand-hooked wool using our loop-and-cut pile technique. Where Morris worked in ink and dye on flat cloth, our artisans work in three dimensions, varying the cut and loop across each design zone so that petals sit differently from leaves, and stems read differently from grounds. The result is a surface with genuine depth — one that shifts as light moves across it through the day. The collection spans seven colorways — from a near-black garden dense with forest greens and coral roses, to an airy antique-white field scattered with powder-blue birds and terracotta blooms. There is something here for every room- rooms that want drama, and rooms that want calm. Innovative Loop \u0026amp; Cut Pile Technique Unlike machine-tufted rugs where pile height is uniform and anonymous, LoomBloom's artisans vary the loop-to-cut ratio across each design zone. Botanical fills carry uncut loops for a subtle gleam; flower heads are cut for softness; stem tracery alternates for dimensionality. The result is a surface that reads like a Morris original — with depth, shadow, and light that shift as you move around the room.\u003c\/p\u003e","brand":"Oriental Rug Of Houston","offers":[{"title":"8x10","offer_id":52147506086181,"sku":"ORH19368A","price":799.99,"currency_code":"USD","in_stock":true},{"title":"9x12","offer_id":52147506118949,"sku":"ORH19368B","price":999.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1141\/7716\/files\/A19368_20ebay_f82de310-426e-4af4-99d4-76c5a65f57a4.jpg?v=1774347813"},{"product_id":"gray-handhooked-williammorris-orh19369","title":"William Morris Floral Lattice Parchment \u0026 Cornflower Multi Size Hand Hooked High-twist Wool Traditional Rug","description":"\u003cp\u003eThis is a rug that fills a room with light. Across a soft parchment and silver-grey ground, an all-over botanical repeat unfolds without pause — acanthus leaves, open-faced blooms, climbing vines, and nodding floral heads layered so densely that the eye travels continuously, finding new detail at every turn. There is no central medallion here, no dominant focal point. The design simply breathes, edge to edge, in the unhurried rhythm of a walled garden in full growth. The palette is built around cornflower and periwinkle blue foliage clusters that anchor the composition, balanced by warm terracotta and coral blooms scattered through the field like embers in the greenery. Sage and olive greens carry the stems and leaves, while touches of blush pink and soft gold catch the eye in the quieter corners. The overall effect is cool but not cold — a palette that shifts and warms depending on the light in the room. The border is intentionally understated: a narrow ivory frame with a delicate botanical frieze in the same muted tones, wide enough to contain the field without competing with it. The rug's scale does the rest. Worked in LoomBloom's loop-and-cut pile technique using high-twist wool, the dense all-over repeat is rendered with the clarity that only hand-hooking can achieve. It sheds significantly less than comparable pieces and holds its surface over years of daily use.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSize: 8x10, 9x12\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWeave: Hand Hooked Rug\u003c\/li\u003e\n\u003cli\u003eYarn: Wool\u003c\/li\u003e\n\u003cli\u003eColor: Gray, Beige, Silver, Blue, Peach, Blush, Pink, Green,\u003c\/li\u003e\n\u003cli\u003eOrigin: India\u003c\/li\u003e\n\u003cli\u003ePile Height: 0.75 inch\u003c\/li\u003e\n\u003cli\u003eCondition: New\u003c\/li\u003e\n\u003cli\u003eCondition Description: New With Tags\u003c\/li\u003e\n\u003cli\u003eRug#: ORH19369A\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAbout the collection Some designs were never meant to stay flat on a wall. William Morris spent his life drawing the natural world — its tangled branches, its bold blooms, its birds caught mid-flight — with a devotion that went far beyond decoration. At LoomBloom, we asked a simple question: what happens when those designs come alive underfoot? The answer is this collection. Each rug begins with Morris's original botanical vocabulary — the layered foliage, the mirrored bird pairs, the endlessly scrolling vines — and translates it into hand-hooked wool using our loop-and-cut pile technique. Where Morris worked in ink and dye on flat cloth, our artisans work in three dimensions, varying the cut and loop across each design zone so that petals sit differently from leaves, and stems read differently from grounds. The result is a surface with genuine depth — one that shifts as light moves across it through the day. The collection spans seven colorways — from a near-black garden dense with forest greens and coral roses, to an airy antique-white field scattered with powder-blue birds and terracotta blooms. There is something here for every room- rooms that want drama, and rooms that want calm. Innovative Loop \u0026amp; Cut Pile Technique Unlike machine-tufted rugs where pile height is uniform and anonymous, LoomBloom's artisans vary the loop-to-cut ratio across each design zone. Botanical fills carry uncut loops for a subtle gleam; flower heads are cut for softness; stem tracery alternates for dimensionality. The result is a surface that reads like a Morris original — with depth, shadow, and light that shift as you move around the room.\u003c\/p\u003e","brand":"Oriental Rug Of Houston","offers":[{"title":"8x10","offer_id":52147506151717,"sku":"ORH19369A","price":799.99,"currency_code":"USD","in_stock":true},{"title":"9x12","offer_id":52147506184485,"sku":"ORH19369B","price":999.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1141\/7716\/files\/A19369_20ebay_218c438d-54db-4dfb-a65c-232e75d3a66f.jpg?v=1774347825"},{"product_id":"ivory-handhooked-williammorris-orh19370","title":"William Morris Lotus Garden Ivory \u0026 Rust Multi Size Hand Hooked High-twist Wool Traditional Rug","description":"\u003cp\u003eWarm, generous, and quietly commanding — this rug is anchored by a large open lotus bloom at its centre, drawn in layered peach and apricot tones that seem almost to glow against the soft ivory ground. From that central form, curling vines and botanical scrolls radiate outward in every direction, filling the field with an abundance of tulip heads, carnation blooms, and large acanthus leaves. The composition has the confident symmetry of a classical textile — bilateral, balanced, yet never rigid. There is always another curl of vine, another half-hidden blossom, pulling the eye gently onward. The palette is built on warmth. Rust and terracotta carry the dominant floral forms, ranging from deep brick red to soft coral depending on the bloom. Against this, teal and aqua foliage and leaf forms provide the essential counterpoint — cool and precise where the florals are warm and open. The ivory ground ties everything together, giving the whole surface a luminous, sun-warmed quality. The border mirrors the field in character — the same scroll and bloom vocabulary continues without interruption, framed by a fine teal outer edge that defines the rug cleanly against any floor. Field and border feel like one continuous garden rather than two separate elements. Worked in LoomBloom's loop-and-cut pile technique using high-twist wool, the surface holds the flowing curves of each scroll and petal with exceptional clarity. It sheds significantly less than comparable hand-hooked pieces and settles beautifully into rooms with natural materials, warm wood tones, and earthy palettes.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSize: 8x10, 9x12\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWeave: Hand Hooked Rug\u003c\/li\u003e\n\u003cli\u003eYarn: Wool\u003c\/li\u003e\n\u003cli\u003eColor: Ivory, Rust, Peach, Teal, Aqua, Multi\u003c\/li\u003e\n\u003cli\u003eOrigin: India\u003c\/li\u003e\n\u003cli\u003ePile Height: 0.75 inch\u003c\/li\u003e\n\u003cli\u003eCondition: New\u003c\/li\u003e\n\u003cli\u003eCondition Description: New With Tags\u003c\/li\u003e\n\u003cli\u003eRug#: ORH19370A\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAbout the collection Some designs were never meant to stay flat on a wall. William Morris spent his life drawing the natural world — its tangled branches, its bold blooms, its birds caught mid-flight — with a devotion that went far beyond decoration. At LoomBloom, we asked a simple question: what happens when those designs come alive underfoot? The answer is this collection. Each rug begins with Morris's original botanical vocabulary — the layered foliage, the mirrored bird pairs, the endlessly scrolling vines — and translates it into hand-hooked wool using our loop-and-cut pile technique. Where Morris worked in ink and dye on flat cloth, our artisans work in three dimensions, varying the cut and loop across each design zone so that petals sit differently from leaves, and stems read differently from grounds. The result is a surface with genuine depth — one that shifts as light moves across it through the day. The collection spans seven colorways — from a near-black garden dense with forest greens and coral roses, to an airy antique-white field scattered with powder-blue birds and terracotta blooms. There is something here for every room- rooms that want drama, and rooms that want calm. Innovative Loop \u0026amp; Cut Pile Technique Unlike machine-tufted rugs where pile height is uniform and anonymous, LoomBloom's artisans vary the loop-to-cut ratio across each design zone. Botanical fills carry uncut loops for a subtle gleam; flower heads are cut for softness; stem tracery alternates for dimensionality. The result is a surface that reads like a Morris original — with depth, shadow, and light that shift as you move around the room.\u003c\/p\u003e","brand":"Oriental Rug Of Houston","offers":[{"title":"8x10","offer_id":52147506938149,"sku":"ORH19370A","price":799.99,"currency_code":"USD","in_stock":true},{"title":"9x12","offer_id":52147506970917,"sku":"ORH19370B","price":999.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1141\/7716\/files\/A19370_20ebay.jpg?v=1774347832"},{"product_id":"charcoal-handhooked-williammorris-orh19371","title":"William Morris Blackthorn Night Charcoal \u0026 Forest Multi Size Hand Hooked High-twist Wool Traditional Rug","description":"\u003cp\u003eThis is the boldest piece in the collection — and the most immersive. Against a near-black charcoal ground, a dense botanical world unfolds in every direction: thorned branches, broad leaves, trailing berry clusters, and open rose blooms layered so thickly that the dark ground becomes less a background and more a depth, something you look into rather than at. The eye finds no resting point and needs none. This is a rug that transforms a room rather than simply furnishing it. The foliage is built across multiple tones of forest and sage green — from deep olive through mid-green to a brighter, almost yellow-green that traces the stems and branch outlines. This tonal range is what gives the surface its extraordinary richness; at a distance it reads as a single lush green garden, up close it reveals layer upon layer of carefully differentiated leaf and vine. Coral and rose blooms punctuate the composition throughout — small, precise, and warm against the cool dark ground. Silver-blue thistle forms and ghostly pale branches add a structural elegance, and occasional flashes of teal blue appear in the smaller floral details like notes in a long chord. The border holds the same vocabulary — a contained botanical frieze in the same palette, framed by a fine gold-green rule that defines the rug's edge with just enough warmth to lift it from the floor. Worked in LoomBloom's loop-and-cut pile technique, the contrast between pile types is at its most dramatic here — the dark ground reads deep and recessive in uncut loops, while the raised cut pile of each leaf and bloom brings the garden forward. It sheds significantly less than comparable hand-hooked pieces, and its dark ground is exceptionally forgiving in high-traffic spaces.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSize: 8x10, 9x12\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWeave: Hand Hooked Rug\u003c\/li\u003e\n\u003cli\u003eYarn: Wool\u003c\/li\u003e\n\u003cli\u003eColor: Charcoal, Sage, Rose, Blue, Ivory, Geen, Multi\u003c\/li\u003e\n\u003cli\u003eOrigin: India\u003c\/li\u003e\n\u003cli\u003ePile Height: 0.75 inch\u003c\/li\u003e\n\u003cli\u003eCondition: New\u003c\/li\u003e\n\u003cli\u003eCondition Description: New With Tags\u003c\/li\u003e\n\u003cli\u003eRug#: ORH19371A\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAbout the collection Some designs were never meant to stay flat on a wall. William Morris spent his life drawing the natural world — its tangled branches, its bold blooms, its birds caught mid-flight — with a devotion that went far beyond decoration. At LoomBloom, we asked a simple question: what happens when those designs come alive underfoot? The answer is this collection. Each rug begins with Morris's original botanical vocabulary — the layered foliage, the mirrored bird pairs, the endlessly scrolling vines — and translates it into hand-hooked wool using our loop-and-cut pile technique. Where Morris worked in ink and dye on flat cloth, our artisans work in three dimensions, varying the cut and loop across each design zone so that petals sit differently from leaves, and stems read differently from grounds. The result is a surface with genuine depth — one that shifts as light moves across it through the day. The collection spans seven colorways — from a near-black garden dense with forest greens and coral roses, to an airy antique-white field scattered with powder-blue birds and terracotta blooms. There is something here for every room- rooms that want drama, and rooms that want calm. Innovative Loop \u0026amp; Cut Pile Technique Unlike machine-tufted rugs where pile height is uniform and anonymous, LoomBloom's artisans vary the loop-to-cut ratio across each design zone. Botanical fills carry uncut loops for a subtle gleam; flower heads are cut for softness; stem tracery alternates for dimensionality. The result is a surface that reads like a Morris original — with depth, shadow, and light that shift as you move around the room.\u003c\/p\u003e","brand":"Oriental Rug Of Houston","offers":[{"title":"8x10","offer_id":52147507003685,"sku":"ORH19371A","price":799.99,"currency_code":"USD","in_stock":true},{"title":"9x12","offer_id":52147507036453,"sku":"ORH19371B","price":999.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1141\/7716\/files\/A19371_20ebay_5a273944-9aa5-4530-94c8-347643da64e1.jpg?v=1774347842"},{"product_id":"teal-handhooked-williammorris-orh19372","title":"William Morris Hungry Birds Teal \u0026 Harvest Gold Multi Size Hand Hooked High-twist Wool Traditional Rug","description":"\u003cp\u003eRich, considered, and alive with movement — this rug is built around a deep teal-blue ground that gives every other colour in the composition something to push against. Paired thrushes face each other across the full width of the field, their plumage rendered in warm harvest gold and soft cream, spotted with fine detail that catches the light differently as you move around the room. A central pair of large open sunflowers anchors the mid-field, their ivory petals and dark centres forming the still point around which everything else turns. Above, two more birds flank a tulip form at the top of the composition; below, a final pair dip toward a cluster of ripe fruit, completing the symmetry with quiet grace. The foliage that fills every remaining inch of the field moves between sage, olive, and grey-green, the tonal variation preventing any sense of flatness. Strawberries and small coral blooms punctuate the botanical mass with warmth, their terracotta tones a perfect foil to the cool teal ground. The border is one of the most generous in the collection — a broad band of deep marigold and gold botanical scroll on a teal ground, framed by a fine coral-pink inner rule that separates field from border with just a whisper of warmth. Bold without being heavy, it gives the rug a presence that reads well in larger rooms. Worked in LoomBloom's loop-and-cut pile technique using high-twist wool, the teal ground deepens further in uncut loop areas, giving the composition its characteristic sense of depth. It sheds significantly less than comparable hand-hooked pieces and holds its colour and form over years of daily living.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSize: 8x10, 9x12\u003c\/li\u003e\n\u003cli\u003eWeave: Hand Hooked Rug\u003c\/li\u003e\n\u003cli\u003eYarn: Wool\u003c\/li\u003e\n\u003cli\u003eColor: Teal, Aqua, Peach, Gold, Sage, Gray, Multi\u003c\/li\u003e\n\u003cli\u003eOrigin: India\u003c\/li\u003e\n\u003cli\u003ePile Height: 0.75 inch\u003c\/li\u003e\n\u003cli\u003eCondition: New\u003c\/li\u003e\n\u003cli\u003eCondition Description: New With Tags\u003c\/li\u003e\n\u003cli\u003eRug#: ORH19372A\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAbout the collection Some designs were never meant to stay flat on a wall. William Morris spent his life drawing the natural world — its tangled branches, its bold blooms, its birds caught mid-flight — with a devotion that went far beyond decoration. At LoomBloom, we asked a simple question: what happens when those designs come alive underfoot? The answer is this collection. Each rug begins with Morris's original botanical vocabulary — the layered foliage, the mirrored bird pairs, the endlessly scrolling vines — and translates it into hand-hooked wool using our loop-and-cut pile technique. Where Morris worked in ink and dye on flat cloth, our artisans work in three dimensions, varying the cut and loop across each design zone so that petals sit differently from leaves, and stems read differently from grounds. The result is a surface with genuine depth — one that shifts as light moves across it through the day. The collection spans seven colorways — from a near-black garden dense with forest greens and coral roses, to an airy antique-white field scattered with powder-blue birds and terracotta blooms. There is something here for every room- rooms that want drama, and rooms that want calm. Innovative Loop \u0026amp; Cut Pile Technique Unlike machine-tufted rugs where pile height is uniform and anonymous, LoomBloom's artisans vary the loop-to-cut ratio across each design zone. Botanical fills carry uncut loops for a subtle gleam; flower heads are cut for softness; stem tracery alternates for dimensionality. The result is a surface that reads like a Morris original — with depth, shadow, and light that shift as you move around the room.\u003c\/p\u003e","brand":"Oriental Rug Of Houston","offers":[{"title":"8x10","offer_id":52147507069221,"sku":"ORH19372A","price":799.99,"currency_code":"USD","in_stock":true},{"title":"9x12","offer_id":52147507101989,"sku":"ORH19372B","price":999.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1141\/7716\/files\/A19372_20ebay_893d34a4-6ad8-48f4-9f7a-d71d95359c52.jpg?v=1774347853"},{"product_id":"beige-handhooked-williammorris-orh19373","title":"William Morris Hungry Birds Spring Meadow Multi Size Hand Hooked High-twist Wool Traditional Rug","description":"\u003cp\u003eThe lightest and most garden-fresh piece in the collection — this rug feels like the first warm day of the year rendered in wool. Across a pale celadon and ivory ground, the familiar bird-and-botanical composition unfolds with an ease and softness that sets it apart from every other colorway. The paired thrushes are here in warm marigold and soft coral, their spotted plumage picked out in blush and rose against the pale field. A pair of large cream chrysanthemum blooms anchor the mid-field, their full, frilled heads almost luminous against the surrounding greenery. Above them, birds flank a central tulip form; below, a final pair lean toward hanging fruit in terracotta and rust, grounding the composition with just enough warmth. The foliage is the quiet achievement of this piece. Rather than a single green, the leaves and stems move across five or six distinct tones — from pale celadon and sage through to deeper olive and forest — giving the surface a genuine sense of growth and layering. Nothing is flat. The botanical forms read as if they are actually growing across the field, one plane behind another. The border frames all of this in mid-tone sage and hunter green, broad and confident, with a fine coral-pink inner rule that separates it from the field with a single warm line. It gives the rug a structured finish without imposing on the gentle character of the interior. Worked in LoomBloom's loop-and-cut pile technique using high-twist wool, the pale ground benefits particularly from the high-twist construction — it holds its clarity and resists soiling better than a standard hand-hooked surface. It sheds significantly less than comparable pieces and brings a settled, natural warmth to any room it enters.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSize: 8x10, 9x12\u003c\/li\u003e\n\u003cli\u003eWeave: Hand Hooked Rug\u003c\/li\u003e\n\u003cli\u003eYarn: Wool\u003c\/li\u003e\n\u003cli\u003eColor: Beige, Gray, Sage, Peach, Blush, Rust, Gold\u003c\/li\u003e\n\u003cli\u003eOrigin: India\u003c\/li\u003e\n\u003cli\u003ePile Height: 0.75 inch\u003c\/li\u003e\n\u003cli\u003eCondition: New\u003c\/li\u003e\n\u003cli\u003eCondition Description: New With Tags\u003c\/li\u003e\n\u003cli\u003eRug#: ORH19373A\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAbout the collection Some designs were never meant to stay flat on a wall. William Morris spent his life drawing the natural world — its tangled branches, its bold blooms, its birds caught mid-flight — with a devotion that went far beyond decoration. At LoomBloom, we asked a simple question: what happens when those designs come alive underfoot? The answer is this collection. Each rug begins with Morris's original botanical vocabulary — the layered foliage, the mirrored bird pairs, the endlessly scrolling vines — and translates it into hand-hooked wool using our loop-and-cut pile technique. Where Morris worked in ink and dye on flat cloth, our artisans work in three dimensions, varying the cut and loop across each design zone so that petals sit differently from leaves, and stems read differently from grounds. The result is a surface with genuine depth — one that shifts as light moves across it through the day. The collection spans seven colorways — from a near-black garden dense with forest greens and coral roses, to an airy antique-white field scattered with powder-blue birds and terracotta blooms. There is something here for every room- rooms that want drama, and rooms that want calm. Innovative Loop \u0026amp; Cut Pile Technique Unlike machine-tufted rugs where pile height is uniform and anonymous, LoomBloom's artisans vary the loop-to-cut ratio across each design zone. Botanical fills carry uncut loops for a subtle gleam; flower heads are cut for softness; stem tracery alternates for dimensionality. The result is a surface that reads like a Morris original — with depth, shadow, and light that shift as you move around the room.\u003c\/p\u003e","brand":"Oriental Rug Of Houston","offers":[{"title":"8x10","offer_id":52147507134757,"sku":"ORH19373A","price":799.99,"currency_code":"USD","in_stock":true},{"title":"9x12","offer_id":52147507167525,"sku":"ORH19373B","price":999.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1141\/7716\/files\/A19373_20ebay.jpg?v=1774347864"}],"url":"https:\/\/orientalrugofhouston.com\/collections\/william-morris-heritage-collection.oembed","provider":"Oriental Rug Of Houston","version":"1.0","type":"link"}